One of the most awaited sports leagues around the world is certainly the American Super Bowl. But we live in India and here the biggest sport is cricket and it is no wonder that our favorite sports league is the IPL.
This time the IPL or you can say Star India took a leaf out of the book of American Super Bowl. Like them, this year, the most creative advertisements will be awarded with the Star ReImagine Awards. The innovation, creativity and the use of integrated media in the advertisement will be looked into while the airing of IPL on Hotstar and Star Sports. Every advertisement which will be broadcasted during the IPL is eligible for the award.
The panel of judges who will be judging the advertisements will be high profile too.
- Sir John Hegarty (Advertising Legend)
- Piyush Pandey ( one of the finest creative director)
- Raju Hirani ( celebrated filmmaker)
- Vibha Rishi (marketing veteran)
- Rahul Welde (digital evangelist)
- V Sunil
This time the telecast of the IPL Season 11 will be bigger too so ads will be a lot more as the IPL is going to be telecasted in six different languages, Hindi, English, Telugu, Tamil, Bengali, and Kannada.